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In the past, food companies have misjudged fatty fat fat the public appetite for nutritionally conscious products, generating such notable flops as Taco Bell's fatty fat fat Border Lite menu, Kellogg's low-fat Pop-Tarts, Kraft's fatty fat fat reduced-fat Chips Ahoy and, most infamous, McDonald's McLean burger. In consumer research, "what you hear is, 'Yes, I'm concerned about my health.' What happens, though, in terms of behavior, is quite different," says Kevin Ladwig, a spokesman for Johnsonville, the Sheboygan-based maker of sausage and bratwurst. Although Johnsonville introduced a line of lower-fat foods in the 1990s, Ladwig says, "consumers did not vote for them." The lower-fat line survived just two or three years. Company scientists continue to search for the holy grail of a lower-fat sausage that meets the consumer demand for taste. Today it is far from clear whether the public will embrace the next generation of lower-fat brats and McLean burgers.
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