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| mundie, engine, spyware, paul, geocashing, over indulgence, enrico fermi, hollywood dj, missile defense, cameraman, team fat, latitude, stash, teller ulam device, americanpublic media, video, otr, 0375500987, magellan, world war ii, realpublisher, | The salesmen would use the autographed picture as evidence that they knew madame curie Runyon personally and that he was a great guy. The program was also moved to a more favorable slot on Friday night at 8:00 among a block of higher-rated mystery programs. This move increased the madame curie ratings even more. The sponsors pushed Pepto Bismol two out of every three weeks, while on the third week one of the other Norwich products (Unguentine, Swav, etc.) were madame curie advertised. Those of you who remember the program will recall that announcer Charles Irving or Gene Kirby would first step to the microphone, accompanied by a harpist, and do his "You'll feel GOOD again!" bit, and he would be back in mid-program with another commercial and say, "Now, let's catch up with the Fat Man," thereby emphasizing Brad Runyon's speed and agility. |
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| The sound effects were by Ed Blaney, mundie who actually did drop a coin in a change slot each week for the sound mundie of the drug mundie store scale." "The Fat Man" did not remain a sustainer for long. The show increased from 8.1% to 23.6% of the radio audience in its first year. This steady climb in popularity caught the attention of Norwich Pharmaceutical Company's advertising brass. They wanted a venue to advertise their Pepto Bismol, a product that had been introduced in 1935. But they had an earlier bad experience with radio advertising in England, and were reluctant to try it again. Despite this reluctance, an advertising package was worked out sometime in the fall of 1946 and Norwich sponsorship of "The Fat Man" began on February 14, 1947. Promotion kits were given to Norwich salesmen which included scenes from "The Fat Man" adventures and a personally autographed picture of Jack as Brad Runyon. |
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